Web Development & Strategy

Joey VanPelt is a luxury bridal makeup artist in the Pacific Northwest. The old site wasn't doing justice to the quality of the work. The goal was simple and hard: make someone feel the experience before they book it.

The build included a full SEO architecture pass, optimized metadata and alt text, a streamlined booking pipeline, and a brand voice that reads as warm and confident without trying too hard.

The Trauma-Informed Design Society doesn't just teach trauma-informed principles. It has to embody them. Rounded corners, soft color palettes, predictable navigation, no surprise interruptions — every design decision is a practice of what the organization preaches.

The build prioritized low-stimulus layouts, clear wayfinding, an accessible membership onboarding flow, and an academy structure that makes navigating course offerings feel calm rather than overwhelming.

The 2025 Roaring Twenties Speakeasy fundraiser needed a page that felt like the event — atmospheric, a little mysterious, the kind of thing that makes you want to show up. The design had to do the selling before the copy did.

Built within the constraints of Historic Wallingford's existing WordPress site and brand, the page extended the identity into something immersive without breaking from what people already recognize as the organization.

The Indigenous Histories Research Project page had a harder job than most: it needed to acknowledge land, history, and community responsibility before asking anything of the visitor. The design couldn't just look respectful — it had to be structured that way.

This is what thoughtful design looks like when a nonprofit actually means what it says about its values. The popup wasn't an afterthought — it was the first argument the page makes.